That Mitchell and Webb Look - Gift Shop Sketch I'm looking for a gift for my aunt
Jack GovierCited 4× on HN, 2015-2023
2.2M views · 16 years ago · comedy · evergreen
A That Mitchell and Webb Look sketch in which a customer tries to buy a gift for his aunt in a shop that keeps pushing him toward extras.
Invoked as a joke when discussing ad creep, second screens and overbearing commercial or online experiences.
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4 comments from Hacker News
[I know you feel that this technique is helpful and you want to save the world. That's double plus good of you.] [For me, I think that] all the padding makes the conversation diluted, watered down and boring. It's similar to 'The Gift Shop Sketch' [1]. [I feel] this is very disrespectful of my time. [In my opinion] it would be great to use another model to strip all the feely words, condense the meaning and generally un-fuckify all the AI waffle. [What are your thoughts about that?] [1] ▶ this video
Aside from being about a quarter commercials, TV shows often feature quite a bit of filler/padding content. It'd be odd if people didn't pick up on some of it and play with their phone when they have the option. I always think to this Mitchell and Webb gift shop sketch that parodies the worst of this: ▶ this video
The Gift Shop Sketch ▶ this video I used to love watching Myth Busters but it became so much like that it was ridiculous. There was a time you could download torrents of Myth Busters episodes with all the recaps removed.
> TV shows try and adapt by regularly recapping what has happened before the last ad break This Mitchell and Webb sketch shows this off perfectly ▶ this video When they do this they ruin the experience watching it later on DVR/Netflix/DVD/etc.