Minority Report - Personal Advertising in the Future

The Hollywood movie Minority Report has a scene where an advertising display personalizes the ad by your name. ▶ this video

There’s a scene in Minority Report of a mall and it’s basically this. The billboards scan you and then target you directly as you go by. ▶ this video

I also work for an ad tech supplier. And yes, there is lots of incompetence and inefficiencies going around. But they sure are trying anyway. I recently saw the Minority Report targeted advertising scene[0] as an aspirational video in an internal document outlining business goals. [0] ▶ this video

Imagine if cameras could read your retinas and identify you like in Minority Report ( ▶ this video ). Though we're not there yet, facial recognition tech is almost ready for something similar.

Minority Report does a decent job depicting several of these topics. Self driving cars[1], intrusive ads[2], and "no crime". [1] link [2] ▶ this video Not bad for a 2002 film adaptation of a 1956 short story.

And then able to follow you and know your present location whenever you go by a camera. Minority Personalized Advertising ▶ this video

For those that haven't seen it, here's the scene where all the digital signage knows who John Anderton is: ▶ this video The movie was released in 2002, so fairly prescient.

Minority Report's personal advertising is getting closer and closer: ▶ this video And they won't even need retinal scanners. Facial recognition will probably be good enough.

So... something like this? ▶ this video It's scary just how much Minority Report has predicted has come true. It's almost like the movie gave advertisers a playbook.