A more beautiful web is... Internet Explorer TV commercial

Their newest ads are pretty awesome. Surface's dancing ad link , the IE9 dubstep ▶ this video , the IE10 troll link , and the various Windows 8 international musical ads (the wave after the countdown ad) link link and link are definitely a step way up from previous ad campaigns that Microsoft launched. All in all, the Windows 8 ads are IMO fresh, and definitely leaning more towards the younger adult hip side. And they're pulling it off pretty nicely.

I think it has to do with Microsoft's recent social kick (everyone is on that kick lately >.>) and it also uses the visual style from IE's recent ads. (Like: ▶ this video )

Well, Microsoft's marketing was never really known for consistency, was it? Compare it to this IE9 ad for example: ▶ this video . Imagine an average consumer seeing these ads and then he sees this: link . Which one do you think he will understand? To which can he relate more? (Btw. I don't say iCloud is good. Microsofts Skydrive on win8 (or whatever they're calling their cloud offerings now, I really don't have an overview anymore) seems quite compelling - but it seems to me like they can't really communicate well enough what it does.)