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Mike Arrington at Startup School 08

startupschool3 HN recommenders · recommended in 3 months, 2009-2020
YouTube
8K views · 17 years ago · talk · dated

Mike Arrington of TechCrunch speaks at Startup School 2008 about how to get press coverage for a startup and how to respond to it.

HN recommends it as practical advice on dealing with tech press, whenever someone asks how to pitch TechCrunch and similar outlets.

Startups & entrepreneurshipProduct, marketing & salesMedia, journalism & propaganda#mikearrington#techcrunch#startupschool#press#pr

5 comments from Hacker News

@sgrove2020 · in “Across furtive videocons, junior VCs wait for the layoffs to begin”

I believe their entire credibility model is largely based on this, as per the TechCrunch founder himself at Startup School back in 2008 ▶ this video (the whole talk is certainly a trip back in time!) I remember listening to that and thinking, "So.... the info I have on close friends and business is valuable, and I should potentially sell it out to TC in order to curry favor." I wasn't in SVBA at the time, and even then I felt that it didn't quite match the spirit of the valley (I still believe that to be the case, having been here for 10+ years now).

CriticalView on HN
@SuperChihuahua2012 · in “Ask HN: Best practices when pitching your startup to Techcrunch, Mashable etc?”

Watch this video: Mike Arrington speaks at Startup School 2008 about how to get, and how to respond to press for your startup. ▶ this video

RecommendsView on HN
@pbh2011 · in “Michael Arrington launching venture fund”

Somewhat related, I found Arrington's talk at Startup School '08 to be pretty good for getting an idea of how he views the startup tech press. ▶ this video

RecommendsView on HN
@petercooper2011 · in “You’re not entitled to anything. Hustle for everything you’re worth”

Along similar lines, here are some links relating to actually getting coverage in the tech press (rather than sending nasty e-mails as mentioned in this post): link link link And Michael Arrington spent some time on the topic in this video: ▶ this video

CitesView on HN
@wheels2009 · in “Ask YC: How do you get your press?”

Mike Arrington's talk from startup school on dealing with press is quite good: ▶ this video It's not really geared towards the mainstream press, but a good watch nonetheless.

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