accursed farms

Veritasium argues that Facebook's ad revenue relies partly on fake likes, after paying to promote his page and gaining tens of thousands of followers in developing countries who never engaged. He shares his experiment and cites other cases.

Veritasium's Derek Muller argues that Facebook's business model works against pages and creators, because it charges them to reach the audiences they built. He explains how filtering and paid promotion undermine the value of likes.