apple hardware

A one-minute clip from the All Things D conference in which Steve Jobs says Apple is fundamentally a software company, with iPod, Mac and iPhone all being software. He says the hardware is where the money is but the value is in the software.

WSJ's Joanna Stern interviews Apple's Craig Federighi and Greg Joswiak at WWDC 2025 about Siri's delays, AI strategy, the Liquid Glass redesign in iOS 26, iPad versus Mac, and tariffs.

A WSJ interview in which Apple's Craig Federighi explains Apple's CSAM scanning and child-safety features, including neural hashes and safety vouchers, and defends them against backlash.

A 2018 VICE News Tonight interview with Apple CEO Tim Cook, in which he discusses privacy as a core company value, the Facebook breach, and Apple's iCloud arrangement in China.

A Computer History Museum oral history with Avie Tevanian covering his math talent, work on the Mach microkernel at CMU, joining NeXT, leading NEXTSTEP development and the 1996 Apple acquisition.

John Gruber interviews Craig Federighi and Greg Joswiak after WWDC 2020 about the Mac transition to Apple silicon, macOS Big Sur and iOS 14.

Kara Swisher interviews Apple CEO Tim Cook, designer Jony Ive and Laurene Powell Jobs at the 2022 Code Conference. They discuss Apple's history, design, privacy and advertising, and the company's future leadership.

The 2007 D5 conference joint interview of Steve Jobs and Bill Gates, hosted by Walt Mossberg and Kara Swisher, discussing the history of Apple and Microsoft, partnership, competition and computing's future.

Bill Atkinson shows and explains his binder of Polaroids taken during Lisa development, documenting how its graphical interface evolved. Recorded at the Computer History Museum.

A one-minute clip from the 1995 Steve Jobs interview in which he describes what he saw at Xerox PARC and what he missed. He says he grasped the graphical interface but not the networking and object-oriented parts.

Part two of a Computer History Museum oral history with Gary Davidian, covering his work on the 68000 emulator for PowerPC at Apple, Power Computing, clean-room contracting and later performance optimization work. It is nearly three hours long.

A short clip of Steve Jobs at the 2010 D8 conference, interviewed by Walt Mossberg, defining privacy as people knowing what they are signing up for, in plain English and repeatedly. The discussion centered on location data.

Second half of a 2017 Computer History Museum live event in which former Apple software chief Scott Forstall is interviewed by John Markoff about creating the original iPhone. He tells stories about Steve Jobs and the team and the origins of the iPhone software.

A one-minute clip of Steve Jobs at the D3 conference in 2005 discussing virtual reality. He compares VR headsets to headphones for video, an analogy later applied to Apple's Vision Pro.

A one-minute clip of Steve Jobs in 2010 saying companies should ask users before tracking them, and that people's personal data is like their diary.

A roughly 72-minute interview with Steve Jobs, believed to come from the 1995 interviews made for the Triumph of the Nerds documentary. He reflects on Apple and the early computer industry.

An Autoline After Hours episode where Sandy Munro discusses his complete teardown of the BMW i3, along with automotive journalists. It covers the car's carbon fiber construction and manufacturing technology.

Sandy Munro sits down with engineers from 3IS to compare the electrical architectures of the Tesla Model Y, Ford Mach-E and VW ID.4. They discuss ECU counts, bus architectures and what the differences mean for cost and integration.

A short clip of Steve Jobs describing the computer as a bicycle for the mind. He compares human efficiency of travel to what computers do for mental work.

A three-minute clip of Steve Jobs arguing that great products come from people who care about content rather than process. He says process-focused people take over and cause decline, citing IBM as an example.

Lex Fridman interviews chip architect Jim Keller about the future of computing, AI, life and consciousness. Topics include CPU design, branch prediction and why imperfect designs often win.

A Computer History Museum oral history panel with four 3dfx founders on the company's rise with Voodoo Graphics and Glide, and its fall into bankruptcy. It runs about two and a half hours.

A short clip of Leo Laporte interviewing Bill Atkinson about developing HyperCard, including his story that the idea came during an LSD experience.

Lex Fridman's long interview with Chris Lattner, creator of LLVM and Swift, covering the future of computing and programming languages. It touches on compilers, hardware, and his work at Apple, Tesla, Google and SiFive.

A short compilation of Steve Jobs giving his opinions on Microsoft, including calling it opportunistic and lacking taste. It also touches on the role of big tech companies in showing what is possible.

A short clip of Steve Jobs at the D8 conference discussing the post-PC era, including his analogy of PCs as trucks that will remain for a minority of users.

The full 2010 D8 conference interview of Steve Jobs by Walt Mossberg and Kara Swisher. He discusses Flash, privacy, multitouch, payments and what motivates him.

Computer History Museum oral history of Steve Naroff, an engineer at Stepstone, NeXT and Apple who worked on Objective-C. This first session covers his childhood, music background and early career.

In Ars Technica's War Stories, Naughty Dog co-founder Andy Gavin explains how the team squeezed Crash Bandicoot onto the original PlayStation. They overwrote Sony library code in RAM, built custom animation compression, and streamed assets around slow seek times.

Lex Fridman interviews legendary chip architect Jim Keller about Moore's Law, microprocessor design, and first-principles thinking. Keller draws on his work at AMD, Apple, Tesla and Intel, discussing instruction sets, transistor budgets, and self-driving.

Lex Fridman interviews Chris Lattner, creator of LLVM, Clang and Swift, about compilers, Swift for TensorFlow, TPUs and ML accelerators. The talk covers how hardware and software meet to produce efficient code.

A nearly three-hour Joe Rogan interview with Meta CEO Mark Zuckerberg, covering Meta's products, AI, smart glasses, and his views on culture and company direction. The conversation is wide-ranging and long-form.

ThePrimeagen interviews Chris Lattner, creator of LLVM, Clang, Swift and Mojo, with TJ DeVries, in a long live-streamed conversation. They discuss language design and Lattner's experience building Swift.