conversion

An Odd Lots podcast episode on why converting empty office buildings into apartments is hard. A managing director at Vanbarton Group walks through the zoning, financing and construction obstacles, mostly in New York.

Dan Robinson, then CTO of Heap, explains how Heap runs its product analytics backend on PostgreSQL and CitusDB. It covers conversion funnels, retention and cohort queries across tens of billions of events and 50 TB of data, plus Postgres and Kafka together and the indexing strategy.

Karla Burnett presents real phishing campaigns run against a Bay Area tech company, including conversion rates and how existing protections were bypassed. She argues for evidence-based techniques to prevent credential phishing, not just mitigate it.

Dan Worrall explains when higher sample rates help in recording and mixing, and when they do not. He goes into oversampling versus higher sample rates, and aliasing in distortion plugins.