facebook valuation

Veritasium's Derek Muller argues that Facebook's business model works against pages and creators, because it charges them to reach the audiences they built. He explains how filtering and paid promotion undermine the value of likes.

Veritasium argues that Facebook's ad revenue relies partly on fake likes, after paying to promote his page and gaining tens of thousands of followers in developing countries who never engaged. He shares his experiment and cites other cases.

Destin Sandlin of Smarter Every Day investigates manipulation on Facebook, interviewing the company's team about content moderation. It is the third video in his series on social media manipulation.