followers

In a six-minute TED talk, Derek Sivers uses footage of a dancing man at an outdoor festival to show how a movement starts. He argues the first follower is what turns a lone nut into a leader.

Veritasium argues that Facebook's ad revenue relies partly on fake likes, after paying to promote his page and gaining tens of thousands of followers in developing countries who never engaged. He shares his experiment and cites other cases.

Derek Sivers annotates a short clip of a lone dancer at a festival, showing how a first follower turns a ridiculous act into a movement. He draws out lessons about leadership and making it easy to follow.

Hank Green, a TikTok creator with millions of followers, explains why he thinks TikTok underpays creators. He compares its fixed-pot creator fund with YouTube's revenue sharing.

Retired submarine captain David Marquet explains, with drawings, how he turned the USS Santa Fe around by treating his crew as leaders rather than followers. It summarizes the ideas of his book Turn the Ship Around.