marketing

Veritasium's Derek Muller argues that Facebook's business model works against pages and creators, because it charges them to reach the audiences they built. He explains how filtering and paid promotion undermine the value of likes.

Veritasium argues that Facebook's ad revenue relies partly on fake likes, after paying to promote his page and gaining tens of thousands of followers in developing countries who never engaged. He shares his experiment and cites other cases.

FortNine explains how Harley-Davidson ended up in decline, from a narrow lifestyle niche and an aging customer base to the pandemic hitting a company already in trouble.

Tom Scott examines why YouTubers must declare paid endorsements while TV, film and other media face no such rule, comparing regulations in the UK and US.

Linus Tech Tips breaks down the company's income streams, including sponsors, YouTube Premium, merch and other products. It gives percentages for each revenue source.

Matt Cutts of Google explains what cloaking is: serving different content to search engine crawlers than to users. He covers why it violates Google's webmaster guidelines.

CodeParade's short devlog on how spherical geometry looks in 2D and 3D and why it feels so unusual, part of the Hyperbolica series on a non-Euclidean game.

VFX supervisor Jonas Ussing examines what studios mean by "no CGI", showing how much invisible CGI hides behind practical-effects marketing. It is the first part of a multi-part series that includes analysis of doctored behind-the-scenes footage.

Engineering Explained follows up on Tesla's claim that a Cybertruck towing a Porsche 911 could beat the 911 alone over a quarter mile. He walks through the MotorTrend drag race and explains why the claim did not hold up.

Technology Connections compares Betamax and VHS picture quality using footage from a 1979 RCA VCR and argues the Beta quality advantage was largely marketing.