messaging

A PBS NewsHour report on a viral compilation of local TV anchors reading identical scripts, which raised concerns about Sinclair Broadcasting mixing partisan opinion into local news. It also covers Sinclair's reach and its bid to grow larger.

Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.