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The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

733K views • 10 years ago

Alexander Nix of Cambridge Analytica presents at the 2016 Concordia Summit on using big data, psychographic profiling and behavioral microtargeting in elections.

Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17

Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17

117K views • 9 years ago

Cambridge Analytica CEO Alexander Nix keynotes the OMR 2017 marketing festival on big data and personality-based targeting in political campaigns. It was given before the company's scandal broke.