seo

Matt Cutts of Google explains what cloaking is: serving different content to search engine crawlers than to users. He covers why it violates Google's webmaster guidelines.

Veritasium's Derek Muller argues that Facebook's business model works against pages and creators, because it charges them to reach the audiences they built. He explains how filtering and paid promotion undermine the value of likes.

Veritasium argues that Facebook's ad revenue relies partly on fake likes, after paying to promote his page and gaining tens of thousands of followers in developing countries who never engaged. He shares his experiment and cites other cases.

FortNine explains how Harley-Davidson ended up in decline, from a narrow lifestyle niche and an aging customer base to the pandemic hitting a company already in trouble.

Tom Scott examines why YouTubers must declare paid endorsements while TV, film and other media face no such rule, comparing regulations in the UK and US.

Part 1 of Smarter Every Day's three-part series on manipulating the YouTube algorithm. It features Renee DiResta and examples of how social media platforms can be manipulated.

Linus Tech Tips breaks down the company's income streams, including sponsors, YouTube Premium, merch and other products. It gives percentages for each revenue source.