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Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound18:02

Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

13.8M views • 17 years ago
TEDx Talks
Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.