velcro

Velcro Brand's legal team makes a short, humorous ad asking people not to use "velcro" as a noun or verb and to say hook and loop instead. It is a tongue-in-cheek lesson in defending a trademark against genericization.

Velcro's follow-up to its "Don't Say Velcro" ad responds to viewer feedback, with a humorous take on trademark usage and alternative names for hook and loop fasteners.