wwdc

The full 1997 WWDC session in which Steve Jobs, newly back at Apple, takes developer questions for about an hour. He discusses OpenDoc, Microsoft, clones, Newton, advertising and Apple's strategy.

A three-minute clip of Steve Jobs at WWDC 1997 explaining that focus means saying no to many good ideas. It is a short answer about product strategy and its effect on people.

An Apple WWDC24 session introducing Embedded Swift, a subset of Swift with no runtime that targets tiny microcontrollers. It demonstrates the idea on an off-the-shelf Matter smart home device.

A clip from Steve Jobs's 1997 WWDC session, in which he answers a hostile question from an audience member about Apple killing OpenDoc. He says to start with the customer experience and work back to the technology, and that saying no is part of focus.

A clean-audio clip from Apple's 1997 WWDC where Steve Jobs answers a hostile question from a developer about OpenDoc. He argues you must start with the customer experience and work backwards to the technology.

Steve Jobs at Apple's 1997 WWDC, shortly after his return, taking developer questions and describing Apple's direction. He discusses the Newton and says to start from the customer experience and work back to technology.