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The Grille Trend that Kills 509 People per Year

FortNine5 HN recommenders · recommended in 5 months, 2024-2026
YouTube
1.3M views · 2 years ago · explainer · evergreen

FortNine looks at the data on why newer pickup trucks with tall, blunt grilles kill so many pedestrians, cyclists and motorcyclists. It argues that lowering hood height would substantially cut fatalities.

HN people cite it in threads on vehicle size and safety as a clear explanation tying grille height to deaths.

Cars, EVs & motorcyclesTransit, cities & urban planningProduct & industrial design#pickuptrucks#pedestriansafety#hoodheight#vehicledesign#roadsafety

11 comments from Hacker News

@brikym2026 · in “The Deadly Rise of Giant Trucks and S.U.V.s”

These are the epitome of individualism. It's a Fuck you I'm safe . They're even designed to look like fists. Here is a quote from General Motors truck designer Karan Moorjani: “I remember wanting it to make it feel very locomotive… my first week in Detroit I was driving through downtown and seeing the fist of Joe Louis, and remember thinking that’s what this truck should look like – a massive fist moving through the air.” ... we spent a lot of time making sure that when you stand in front of this thing it looks like it’s going to come get you. It’s got that pissed-off feel, but not in a boyish way, still looking mature. It just had to have that imposing look,” explained the GM designer." The design of these things is deliberately antisocial. The huge hood is not even needed since it's possible to stand inside the mostly empty engine bays of these things as FortNine showed: ▶ this video But it's not just the hood heights wrong with modern vehicles. Multiple design trends are hostile to other road users and reduce safety equality if you will. - Headlight hues are white and blinding - Headlight positioning has increased with the hood height which tends to blind people. - The pillars in vehicles are really thick and raked which is safer for the occupants but also means visibility is reduced. Great, so now people in bigger, newer, safer vehicles are more likely to hit pedestrians and people in older, smaller vehicles. - Windows are more tinted and often smaller meaning vehicles are opa

CitesView on HN
@genxy2026 · in “The Deadly Rise of Giant Trucks and S.U.V.s”

The Grille Trend that Kills 509 People per Year ▶ this video video discussed previously link These Stupid Trucks are Literally Killing Us link The original designer wanted the truck to feel like you were driving a fist, punching through the air. So we are killing people so that the driver can have an aggressive aesthetic. And the design has spread like a contagious meme, even BMWs have it now.

CitesView on HN
@stickfigure2026 · in “UAE Leaves OPEC and OPEC+”

It isn't about weight, it's way stupider than that: ▶ this video Tall grilles are a purely aesthetic choice. We could create safety standards for pedestrian impacts and end this inane trend. And still drive trucks!

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@bryanlarsen2025 · in “Tesla Is Recalling Cybertrucks Again”

Pickups are about 10 inches taller now than they used to be. That seems like a lot to me. According to the youtube video that a different commenter linked ( ▶ this video ), lowering the hood height by 10 inches will make the truck 81% less likely to kill a kid in a collision.

CitesView on HN
@YeGoblynQueenne2025 · in “'Safety Today Is a Luxury,' Giorgetto Giugiaro Says After His Crash”

And yet, observational data suggests that driving a huge car makes it harder for you to get injured an easier for everyone else. For example: "First off, the vitriol against large vehicles is misplaced. The larger the vehicle, the safer for its occupants". ▶ this video "American roads are deadliest than ever for pedestrians, cyclists, and, most of all, motorcyclists". ▶ this video

CitesView on HN
@david-gpu2024 · in “How do cars do in out-of-sample crash testing? (2020)”

I wish car testing was less about the safety of the people inside of the car and more about the safety of the people outside of it, like pedestrians, cyclists and other vehicles. After all, people buying a car already have a strong incentive to purchase something that is safe for themselves, but how many people put any thought into reducing the risk that the force upon others? For context, pedestrian and cycling deaths have increased for the past decade in North America [0] and it is known that tall blunt hoods increase fatalities [1]. Yet, nothing is being done about it in NA as far as I know. [0] link [1] ▶ this video

CitesView on HN
@sitkack2024 · in “NHTSA Proposes New Vehicle Safety Standard to Better Protect Pedestrians”

The Grille Trend that Kills 509 People per Year ▶ this video I thought that pedestrian safety was already part of mandatory crash worthiness testing.

CitesView on HN
@mech9752024 · in “What to do about America's killer cars”

CAFE standards were written in such a way as to encourage large vehicle footprints to work around the requirements of the standards. Motorcycling youtuber fortnine offers a good view on some other aspects of the situation. ▶ this video

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@Workaccount22024 · in “A road safety plan that will lead to cars communicating with each other”

People just love trucks that are practically purpose built to kill pedestrians and motorcyclists. ▶ this video Thank you Ryan from Fortnine.

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@kungfooey2024 · in “Plunging Pickup Truck Sales Threaten Detroit's Profit Engine”

This guy ties grill height directly to fatalities. They really are a menace, but it's by design. Quoth one designer, "I want it to look like a fist coming through the air." ▶ this video

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@fnimick2024 · in “A 7k-Pound Car Smashed Through a Guardrail. That's Bad News for All of Us”

Not only that, it would take only a minor change to have a huge impact and reduce deaths and injuries: ▶ this video

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