The Dial Comes To Town

The Bell System did this when dial telephone service was first introduced. They held town meetings with a giant rotary dial onstage where someone explained it and demonstrated how to dial your calls. And they made an instructional film about it! ▶ this video

I think this “awesome”, “amazing”, “super exciting” phase came much later than the moon walking era. Remember it’s been over 50 years since humans walked on the moon. Much has changed. See these old videos, where people talk in a straightforward way: Car transmission link How to dial your phone link The dial comes to town ▶ this video Now go watch that Apple video again and you’ll see what I’m talking about.

Telephones only seem intuitive because we got taught to use them as kids. If you look back, there was a massive effort to teach people to use them. You can still find some of the educational films: ▶ this video

For those who don't know how to use a rotary dial phone, here is a 1940 educational movie by Bell Telephone they made to teach customers about this new technology [1]. [1] ▶ this video