apple intelligence

Steve Jobs introduces the first iPod at a small Apple event in 2001. He positions it as a music player and ties it to the Apple brand.

The original 2009 Touhou Bad Apple!! PV, a monochrome shadow-art animation set to music from the Touhou series. It became the source of countless Bad Apple demos on other hardware.

The famous 1984 Apple Macintosh television commercial, framed as a rebellion against an Orwellian Big Brother. This copy was uploaded to YouTube just after the site launched.

Apple's famous 1984 Macintosh television commercial, which casts the company as a rebel breaking a Big Brother-style conformity.

A short clip from the April 1984 Apple IIc rollout presentation at the Moscone Center, uploaded by Alfred DiBlasi. It argues the Apple II line funded the Macintosh's early years.

Steve Jobs's WWDC 2005 keynote segment announcing Apple's move from PowerPC to Intel processors, and revealing that Mac OS X had been secretly built for Intel all along.

A satirical Onion News Network piece announcing the 'MacBook Wheel', a laptop with no keyboard where users type by spinning and clicking a wheel. It parodies Apple product launches and minimalist design.

A sketch from The Peter Serafinowicz Show parodying Apple product launches with the absurdly tiny 'Mactini'.

Apple's 1987 Knowledge Navigator concept video imagines a conversational voice assistant, multi-touch tablet and video calling used by a professor. It was made years before the graphical web existed.

A short Apple Get a Mac ad that mocks Windows Vista's constant security pop-up prompts.

A compilation of Apple's 'I'm a Mac, I'm a PC' ad campaign from 2006 onward.

Apple's classic 'Think Different' commercial, a one-minute spot celebrating creative misfits and innovators. This upload is from 2006.

Footage from the Macworld Boston 1997 keynote where Steve Jobs announces Apple's deal with Microsoft, with Bill Gates appearing on the big screen. The almost bankrupt Apple took Microsoft's investment, and the crowd reacted badly, including booing over Internet Explorer as the default browser.

A compilation of the first four iPhone commercials from the June 2007 launch. The ads walk through using the device and stress real web browsing.

A 2006 iPod commercial set to Daft Punk's Technologic, with dancing silhouettes and bright white headphones.

A short clip from Macworld 1999 in which actor Noah Wyle, who played Steve Jobs in Pirates of Silicon Valley, appears on stage as Jobs at the start of the keynote. Jobs then joins in.

A short 2000s Apple commercial for the PowerMac G4 that plays on the computer being classed as a weapon under US export restrictions, with tanks as imagery.

Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.

A short clip parodying Windows Vista's cancel-or-allow security prompts, in the style of Apple's Mac vs PC ads.

A 2007 Google Tech Talk introducing Polyworld, an artificial life simulator used to evolve artificial intelligence by designing worlds rather than minds. It presents results from ongoing attempts to evolve intelligent behavior.

A Talks at Google visit by Douglas Engelbart, inventor of the mouse. He presents his lifelong aim of augmenting collective human intelligence, followed by a Q&A.

A short BBC clip narrated by David Attenborough showing crows in Japan using city traffic to crack nuts, dropping them at intersections and retrieving them when the light changes.

A one-minute clip in which columnist John C. Dvorak explains to Dave Winer his technique for trolling the Apple community.

Steve Jobs announces the iPhone App Store at the 2008 iPhone SDK keynote, including the 70/30 revenue split for developers and free apps at no charge.

Douglas Hofstadter's Stanford Presidential Lecture argues that analogy is the core of cognition, illustrating how concepts, categorization and thought arise from analogy-making.

A short clip of Steve Jobs describing the computer as a bicycle for the mind. He compares human efficiency of travel to what computers do for mental work.

A 1996 clip of Steve Jobs saying that Microsoft lacks taste and is not a creative company.

A restored recording of Steve Jobs unveiling the original Macintosh in 1984, including the moment it is taken out of its bag and speaks. The upload comes from the team that rediscovered and restored the lost footage.

An edited excerpt of Steve Jobs introducing Mac OS X at Macworld San Francisco in 2000. It covers the Aqua interface, Quartz graphics built on PDF, and the Classic, Carbon and Cocoa application environments.

A short PCWorld news clip from WWDC 2007 in which Steve Jobs announces Safari as the development platform for iPhone apps. Developers could build web apps with access to calling, maps and email.

Steve Jobs's 2005 Stanford commencement address, built around three stories: connecting the dots, love and loss including being fired from Apple, and death. It is a 15-minute talk on finding work you love.

Steve Blank tells how World War II, Stanford's Frederick Terman and military and intelligence agencies shaped the rise of Silicon Valley. The talk centers on the Cold War electronic warfare and signals intelligence work that seeded the region's tech industry.

A 2006 parody made by a Microsoft team that shows how the company would redesign iPod packaging, with a box piled with feature claims, logos and clutter in contrast to Apple's clean design.

Psychologist Philip Zimbardo explains how ordinary people can be pushed into doing evil by situations and systems. He draws on the Stanford prison experiment and unseen Abu Ghraib photos, then turns to the opposite case: how ordinary people can become heroes.

A demonstration of the 1982 Xerox Star user interface, including its desktop, icons, documents, networking and printing. The uploader argues that Apple's later Lisa and Mac interfaces evolved from these ideas rather than copying them.

A 2007 video review of the Neonode N1m phone, which uses touch gestures including a swipe to unlock. It was published just before the iPhone's launch.

A short parody ad for the Lenovo X300 ultraportable, mocking the original MacBook Air ad.