apple silicon

Apple's WWDC 2020 keynote covering iOS, iPadOS, watchOS, privacy, tvOS and macOS, and the announcement of the move of Macs to Apple silicon. It includes demos of Rosetta translation and virtualization on ARM.

A short clip from HBO's Silicon Valley in which a focus group savages a product by calling it as bad as Apple Maps. It satirizes tech product launches.

Apple's November 10, 2020 event introducing the Apple M1 chip and the new MacBook Air, 13-inch MacBook Pro and Mac mini, along with macOS Big Sur.

John Gruber interviews Craig Federighi and Greg Joswiak after WWDC 2020 about the Mac transition to Apple silicon, macOS Big Sur and iOS 14.

Apple's short ad for the iPad Pro with iOS 11, pitching it as a computer and suggesting a post-PC world.

Apple's full WWDC 2023 keynote, covering the 15-inch MacBook Air, new Mac hardware, iOS, iPadOS, macOS, watchOS and the unveiling of Apple Vision Pro. It runs about two hours.

Apple's April 2021 Spring Loaded event, announcing the AirTag, new Apple TV, redesigned iMac and M1 iPad Pro.

The full 1997 WWDC session in which Steve Jobs, newly back at Apple, takes developer questions for about an hour. He discusses OpenDoc, Microsoft, clones, Newton, advertising and Apple's strategy.

Apple's WWDC 2024 keynote introducing Apple Intelligence along with iOS 18, iPadOS 18, macOS Sequoia, watchOS 11 and visionOS 2.

Apple's full WWDC 2019 keynote, announcing iOS 13 with Dark Mode, watchOS 6, iPadOS, macOS Catalina, the new Mac Pro and the Pro Display XDR.

Steve Blank tells how World War II, Stanford's Frederick Terman and military and intelligence agencies shaped the rise of Silicon Valley. The talk centers on the Cold War electronic warfare and signals intelligence work that seeded the region's tech industry.

Louis Rossmann, an independent Apple repair shop owner, explains why he does not use Apple products, drawing on his experience of repairing devices he considers designed to fail and hard to fix.

Louis Rossmann, a Macbook repair shop owner, goes through a long list of Apple hardware engineering failures, from GPU defects to keyboards and repair practices.

Steve Jobs introduces the first iPod at a small Apple event in 2001. He positions it as a music player and ties it to the Apple brand.

WSJ's Joanna Stern interviews Apple's Craig Federighi and Greg Joswiak at WWDC 2025 about Siri's delays, AI strategy, the Liquid Glass redesign in iOS 26, iPad versus Mac, and tariffs.

Louis Rossmann, an independent repair technician, explains why he thinks Apple's soldered-in SSDs are a poor design. He covers failure modes and repair difficulty on MacBook logic boards.

The original 2009 Touhou Bad Apple!! PV, a monochrome shadow-art animation set to music from the Touhou series. It became the source of countless Bad Apple demos on other hardware.

A WSJ interview in which Apple's Craig Federighi explains Apple's CSAM scanning and child-safety features, including neural hashes and safety vouchers, and defends them against backlash.

The famous 1984 Apple Macintosh television commercial, framed as a rebellion against an Orwellian Big Brother. This copy was uploaded to YouTube just after the site launched.

Apple's famous 1984 Macintosh television commercial, which casts the company as a rebel breaking a Big Brother-style conformity.

A short scene from the film Pirates of Silicon Valley where Steve Jobs confronts Bill Gates after the Macintosh announcement over Windows copying Apple's work, and Gates replies that it doesn't matter.

A 2018 VICE News Tonight interview with Apple CEO Tim Cook, in which he discusses privacy as a core company value, the Facebook breach, and Apple's iCloud arrangement in China.

The famous 1984 Super Bowl commercial introducing the Apple Macintosh, directed by Ridley Scott and based on Orwell's novel.

A short clip from the April 1984 Apple IIc rollout presentation at the Moscone Center, uploaded by Alfred DiBlasi. It argues the Apple II line funded the Macintosh's early years.

A CBC The National investigation into Apple's business practices, including undercover work on repair pricing and the battery slowdown scandal. It examines allegations of overpriced repairs and misdiagnosis.

A one-minute clip from the All Things D conference in which Steve Jobs says Apple is fundamentally a software company, with iPod, Mac and iPhone all being software. He says the hardware is where the money is but the value is in the software.

A profane video review in the Your Product Sucks series that picks apart the Apple Music app on macOS Catalina and its usability problems.

The Hated One argues that Apple tracks users and shares their data despite its privacy marketing, pointing to Apple's own privacy policy. It is a critical take on Apple as a corporation rather than a friend of privacy.

Apple's 1997 Think Different commercial, 'Here's to the Crazy Ones', which launched the campaign after Steve Jobs returned. It celebrates misfits and unconventional thinkers.

A home VCR recording of the original Apple '1984' Macintosh ad, directed by Ridley Scott, as it aired during Super Bowl XVIII, shown in the context of the broadcast.

A 2017 Apple TV commercial for the iPad Pro in which a kid asks "What's a computer?" while using the tablet. It pitches the all-screen iPad Pro as something that goes beyond what people think of as a computer.

Steve Blank's Computer History Museum lecture argues that Silicon Valley's roots lie in WWII radar and electronic warfare work, Stanford's Fred Terman and Cold War military funding rather than the semiconductor alone.

Hoeg Law's Virtual Legality walks through the 185-page Epic v. Apple decision, covering antitrust law, relevant markets, anti-steering and who actually won. It runs well over two hours and corrects common media misreadings.

A two-minute clip from HBO's Silicon Valley season 2 in which Russ Hanneman shows off his gull-wing car doors. It is a comedic scene about startup excess.

A compilation of the best Gavin Belson moments from Silicon Valley seasons 1 to 5, showing the show's self-absorbed tech CEO.

A two-minute clip from Silicon Valley season 1, episode 7 featuring the human heater idea that is rejected in a startup competition scene.

A 4K upscaled restoration of Apple's 1984 Macintosh Super Bowl ad directed by Ridley Scott. The restoration combines various sources and an AI upscaler.

A short Silicon Valley clip in which Jian Yang copies popular apps and launches a new Pied Piper, and Seppen listens.

A 1997 Computer History Museum lecture in which Larry Tesler and Chris Espinosa recount how the Apple human interface was born, from the Lisa through the Macintosh. It covers design decisions such as discoverability and the standard editing keys.

A clip from Silicon Valley season 3 episode 2 about Pied Piper's product, satirizing startups and stock-driven companies.