ide design

The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.

The Futur's guide to pricing design and creative work, arguing against hourly rates and for value-based pricing. It features Blair Enns and says to price the client, not the job.

Neil Cicierega's parody song 'Redesign Your Logo', played over a live backing video with corporate PowerPoint visuals. It mocks the infamous Pepsi design strategy presentation.

Christian Schafmeister presents CANDO at the 2016 European Lisp Symposium. It is a compiled Lisp-based language for designing macromolecules and nanoscale materials, built on the Clasp implementation of Common Lisp.

Roman Mars gives a funny TED talk on vexillology, laying out five basic principles of good flag design and why many city flags fail them.

CGP Grey discusses flag design principles and grades flags, following the Minnesota state flag redesign. It argues for simple, distinctive flags.

Andrew Kelley, creator of Zig, presents practical data-oriented design techniques for shrinking memory footprint and making programs cache friendly. He ends with a case study of how these ideas sped up the Zig compiler.

A short Not Just Bikes video on continuous sidewalks in the Netherlands, where the sidewalk runs unbroken across side streets so cars must visibly cross pedestrian space. It places them within Dutch sustainable safety and Vision Zero efforts.

A design essay on why products designed in Western contexts often fail when deployed in developing countries. It covers expert blindness and cultural assumptions, with examples such as malaria nets and the One Laptop Per Child project.

Chuck Moore, creator of Forth, gives his annual Fireside Chat at Forth Day 2011 at Stanford. He talks about his multi-core GreenArrays chip design and demonstrates code running on it.

Technology Connections praises a 1940s-50s Sunbeam toaster and explains what makes a toaster well designed, drawing on a vintage Sunbeam video.

A DEF CON 19 talk by datagram introducing tamper-evident devices. It reviews how seals and similar products are designed and shows that they are often easily defeated, drawing on the DEF CON tamper-evident contest.

Wildlife videographer Dani Connor Wild talks with Oscar-winning sound designer Mark Mangini about how her red squirrel recording became the desert mouse sound in Dune.

Google's 2014 reel introducing Material Design, a visual language based on a paper-and-ink material metaphor and a system of motion. It is a short promotional video.

Weird Al Yankovic's 2014 parody of 'Blurred Lines' that scolds common grammar and usage errors, with a kinetic typography video. It is a catchy music video about language mistakes.

Jason Cohen's MicroConf talk on designing a bootstrapped business by starting from your own strengths, goals and constraints. He works backward to the business model, pricing, market and product that fit, with practical points like annual prepay and pricing tiers.

Joshua Bloch's Google Tech Talk on how to design good APIs and why it matters, with concrete principles and examples. It treats every programmer as an occasional API designer.

John Ousterhout, Stanford professor and creator of Tcl, presents the ideas of his book A Philosophy of Software Design in a Talks at Google session. He covers managing complexity, deep modules and interfaces, and what he teaches in his Stanford software design course.

Mark Bastian contrasts top-down object-oriented design with bottom-up, data-oriented design in Clojure. He models a board game as plain data plus small composable functions and compares it with a roughly 22-class OOP version.

Jonathan Blow's 2010 Rice University talk argues that game designers refine their techniques in ways that can manipulate players, as with A/B-tested social games. He discusses the ethical responsibility of designers and what games can offer beyond addiction.

Evan Czaplicki, creator of Elm, talks at Curry On 2015 about user-focused language design. He explains the principles behind Elm and how to make a functional, typed language as approachable as JavaScript.

Stuart Halloway's satirical talk describes how to protect yourself from industry change by spreading complexity through systems while following idiomatic practice. It uses this inversion to catalog software design anti-patterns.

An hour-long, carefully sourced video essay from Ahoy asking what counts as a video game and which one was truly first. It examines Tennis for Two, Spacewar, Pong, the Brown Box and a 1947 CRT device.

Dick Hardt's fast-paced OSCON keynote on Identity 2.0 and the move toward user-centric digital identity. It is also famous for its rapid-fire, many-slide presentation style.

Erlang co-creator Joe Armstrong's Code BEAM SF 2018 keynote revisits good ideas from the history of computing that were dropped, and asks which should be revived. It also touches on Erlang and Elixir.

Andrew Adams, a Halide developer, presents the Halide language for image processing and tensor computation. The talk explains the separation of algorithm from schedule with illustrated examples of parallelism, locality and redundancy tradeoffs.

Tantacrul gives a detailed UX and UI design review of the MuseScore 3 notation software and compares it with Sibelius. It examines visual appeal, navigation and notation quality.

OK Go's music video for Upside Down & Inside Out, filmed during parabolic flights so the band and performers are weightless in the plane.

Tantacrul walks through how the MuseScore 4 team was built and how design decisions were made for the overhaul of a huge legacy notation app. It covers playback and engraving quality improvements.

TEDxStanford talk by Bill Burnett, executive director of Stanford's design program, on applying design thinking to your own life and career. He offers five practical tips such as getting curious, talking to people and trying things.

A short excerpt from The Pervert's Guide to Ideology in which Slavoj Zizek analyzes John Carpenter's They Live. He uses the film's fight scene and sunglasses to explain how ideology works.

Tom Scott explains why confetti and snow wreck video quality, using interframe compression and bitrate. He demonstrates it live by changing the quality on screen.

Jonathan Blow talks at Gamelab 2018 about the design decisions behind Jai, the programming language he is building for game programmers. He covers low-friction development, quality of life and the effects of compile times.

Alex Martelli's Google Developers Day talk on classic design patterns (creational, structural and behavioral) and how they appear in Python. He stresses that patterns must be studied in the context of the implementing language.

Technology Connections shows a cheap method for capturing analog video: a composite-to-HDMI upscaler feeding an HDMI capture dongle, aimed at digitizing home movies and VHS tapes.

A 100-minute tutorial from Phil's Lab on designing an STM32-based 'black pill' PCB in KiCad 6. It covers schematic capture, two-layer layout and routing, USB, and sending the board for manufacture and assembly.

Jacob Geller's video essay examines how architecture in schools and in video games, such as cover shooters, is shaped by violence. It touches on brutalism, campus policing and protests.

Astronomer David Kipping of Cool Worlds talks with Mick West to break down the three declassified Pentagon UFO videos. They explain the footage through camera artifacts, glare, and perspective effects.

Brian Kernighan gives a talk at the University of Nottingham on how to succeed in language design without really trying. He draws on his experience with awk and other languages.

A BBC Earth clip from The Hunt showing Portia jumping spiders, which leap many times their body length and ambush prey larger than themselves.