youtube creator

The Game Theorists analyze how PewDiePie rose to become the most subscribed channel on YouTube. The video looks at why let's plays and gaming channels thrive on the platform.

Linus Tech Tips breaks down the company's income streams, including sponsors, YouTube Premium, merch and other products. It gives percentages for each revenue source.

A guide to using YouTube's Content ID by claiming your own videos through a distributor, so the claims share revenue with the creator and monetize re-uploads. It credits another creator who pioneered the method.

Linus Tech Tips addresses criticism of its clickbait-style thumbnails in an Honest Answers episode, explaining that the YouTube algorithm pushes creators toward them.

Coffee Break analyzes about 40,000 videos from seven months of YouTube's trending tab. It examines whether trending is biased toward mainstream media and late-night shows.

Veritasium's Derek Muller explains his hypothesis that YouTube's algorithm, not viewer preference, drives views, and that click-through rate has become the key metric. He argues this pushes creators toward clickable titles and thumbnails and leads to burnout.

Hank Green, a TikTok creator with millions of followers, explains why he thinks TikTok underpays creators. He compares its fixed-pot creator fund with YouTube's revenue sharing.

Linus Tech Tips gives its 2020 breakdown of how the company earns money, including ads, sponsors, merch and affiliate links. It includes a pie chart of revenue sources.

Writer and artist James Bridle shows how strange and disturbing children's videos on YouTube, from surprise eggs to algorithmic mashups, are produced for ad revenue. He argues they reveal problems in a data-driven internet.

The Original Ace shows how creators can use a third-party music distributor to file Content ID claims on their own videos, turning false-claim abuse into a share of ad revenue. It also names distribution companies and their revenue splits.

A short comedic complaint by ProZD about YouTube search failing to surface his own video even when searching its exact title. It illustrates how poor search results have become.

Musician TheFatRat describes how his video with 47 million views was claimed by another party through YouTube's copyright system and how he got it back.

Tom Scott's long explainer on YouTube's copyright system, Content ID and the DMCA. He argues the platform's system is a workaround for a broader copyright system that does not fit the modern world.

Tom Nicholas critiques Veritasium's sponsored video on driverless cars, using it to examine YouTube sponsorships, science-channel credibility and how statistics and misinformation can be used in branded content.

Part 1 of Smarter Every Day's three-part series on manipulating the YouTube algorithm. It features Renee DiResta and examples of how social media platforms can be manipulated.

Numberphile visits YouTube to learn why view counts on new videos used to freeze at 301. It explains that YouTube holds counts while it verifies views aren't from bots or fakes.

A nearly four-hour video essay by hbomberguy on plagiarism on YouTube, centered on specific creators who copied other people's work. It examines what plagiarism is and how it went unaddressed.

Folding Ideas uses the rise and fall of the YouTube competitor VidMe to examine why platforms are not friends to creators. It argues that alternatives to big platforms tend to attract the users banned from the original and lack a core vision.

Veritasium explains why clickbait titles and thumbnails work, how he tests them, and why educational creators feel pushed to use them. He classifies types of clickbait and discusses the trade-offs.

Destin Sandlin of Smarter Every Day explains 'Facebook freebooting', where Facebook users re-upload YouTubers' videos natively and the original creators lose views and revenue. He describes his own attempts to get Facebook to act.

Music YouTuber Rick Beato describes confronting the people behind copyright blocks on one of his videos. The video is a rant about how takedowns and demonetization hit music education channels.

A PyCon 2012 talk by early YouTube engineer Mike Solomon on how YouTube scaled its architecture, which is mostly Python.

Folding Ideas examines weird, algorithm-gamed children's content on YouTube, from automated toddler videos and educational spam to exploitative prank channels. It looks at how autoplay and recommendation systems reward this material.

Tom Scott explains YouTube's 11-character video IDs, which are base-64 encoded 64-bit numbers, and whether YouTube could ever run out of them. It covers counting systems and base 64 briefly.

Chess YouTuber agadmator reports that YouTube took down his podcast with Hikaru Nakamura as harmful or dangerous content. It was later restored.

The first video ever uploaded to YouTube, in April 2005. Co-founder Jawed Karim stands in front of the elephants at the San Diego Zoo for about 19 seconds.

Highlight clip from the 2021 Free Expression Awards honoring YouTube CEO Susan Wojcicki. The video became notable for its overwhelmingly negative like/dislike ratio.

A mashup that plays a Miles Davis improvisation video alongside an LCD Soundsystem clip with no editing, so the two seem to perform together. It also became known for an affectionate mouse cursor moving along.

A Jimquisition episode by Jim Sterling demonstrating the Copyright Deadlock, where a video includes footage owned by several companies so that competing YouTube Content ID claims cancel each other out. It highlights how absurd the system is.

Cuong Do of YouTube describes how a handful of engineers scaled the site, covering hardware, software and database scalability challenges during its rapid growth. The talk was given at the 2007 Seattle Conference on Scalability.

Kurzgesagt argues that Facebook's claimed 8 billion daily video views are inflated by freebooting, meaning re-uploads of creators' videos. It describes how this harms independent creators.

PewDiePie describes switching to Linux and encourages viewers to do the same. It is a casual, enthusiastic video aimed at a mainstream audience.

A 54-minute video by a former MrBeast worker alleging that MrBeast's operation is fraudulent, including claims that some contests are staged or manipulated.

An update from the Strange Parts YouTuber on his recovery from a brain injury caused by a metal pipe while filming, and his plans for the channel.

YouTuber Josh Pieters lists microwave meals on Deliveroo as if from a restaurant and sees whether anyone orders them. The stunt shows how little vetting the platform applied.

PSY's music video for Gangnam Style, the K-pop hit that became a global viral phenomenon.

A video debunking popular primitive-building YouTube channels, arguing that their digging, concrete and construction are staged. It uses the Primitive Technology channel as a baseline for what is plausible in a natural setting.

Adam Neely explains that Warner Music claimed his video, which defended their copyright in a lawsuit, over a work whose copyright they had lost. He calls it an ironic and absurd claim, and the claim was later released.

An h3h3Productions video on the CSGO gambling scandal involving the YouTubers ProSyndicate and TmarTn, who promoted a gambling site they owned without disclosing it.

The official music video for Despacito by Luis Fonsi featuring Daddy Yankee, a Latin pop hit that became the most viewed video in YouTube history.