HackerTube
HomeLongsLikedHistoryWatch laterCategoriesPlaylistsSettings

Manufactured Discontent and Fortnite

Folding Ideas6 HN recommenders · recommended in 7 months, 2019-2025
YouTube
1.7M views · 7 years ago · commentary · evergreen

Dan Olson of Folding Ideas critiques Fortnite's monetization, arguing it uses manufactured discontent, such as shop design and skins, to push spending. The video dissects the psychological techniques behind the game's business model.

HN commenters cite it as the definitive critique of Fortnite's monetization and of manipulative free-to-play design.

Gaming culture & analysisGame design#fortnite#microtransactions#manufactureddiscontent#gamedesign#videoessay

11 comments from Hacker News

@philipwhiuk2025 · in “Apple App Store guidelines remove ban on encouraging external payments in US”

> Fortnite, in my opinion, has been a gold standard for F2P monetization. No gambling, no randomized loot boxes, etc. Hard disagree. The tour-de-force on Fortnite's insane process ▶ this video

Strongly recommendsView on HN
@preinheimer2023 · in “Mario Kart Tour Triggers You into Gambling Your Money”

First, that was an amazing breakdown of what's happening. If you enjoyed reading that you might like Folding Ideas breakdown of Fortnite - ▶ this video Second, I've personally become very wary of any mobile app that introduces multiple currency types. There's gold, and rubies, and power balls, and stardust! At some point pretty early on I decide it's not worth it to figure out how much things /actually/ cost and delete the thing. My understanding is that the math shows companies that microtransactions are the winning move over and over again. I hope that eventually there's enough grumpy consumers both parties become worth serving better.

RecommendsView on HN
@bccdee2022 · in “I hate what video games have become”

Fortnite's a good example about how your two rules aren't enough, actually. Because of the way the game's designed, it pressures its audience (of primarily children) into purchasing microtransactions, to the point where there's been widespread bulling of kids who don't pay for premium Fortnite skins [1]. For a more detailed exploration of the dark side of Fortnite's monetization model, check out "Manufactured Discontent and Fortnite" [2]. [1]: link [2]: ▶ this video

RecommendsView on HN
@AlexandrB2021 · in “Facebook plans to change its name as part of company rebrand”

If you have 20 minutes, this video[1] presents a good critique without mentioning aesthetics. It's especially notable how central the shop is to the whole experience. I personally found Fortnite to be a huge slog to play - with tons of downtime compared even to games like CS: GO, let alone old-school arena shooters like Q3. The only thing that kept me coming back is the season pass reward tracks and daily missions. [1] ▶ this video

RecommendsView on HN
@scollet2021 · in “The Metaverse: A brave, new virtual world”

Okay, let me preface with an apology. The parent comment received the brunt of my ire and I feel that's inappropriate as no one person deserves that as my angst is more directed to the fundamental system architecture and not the surrounding commentary. at_19, sorry for the rebuke and the sarcasm. That being said. Metaverses are great. I think there is an underpinning philosophical element to these discussion around aggregate universes that needs to be addressed. My particular disdain is targeted at Fortnite. Some of my disdain can be summarized via the Folding Ideas essay [1]. My disdain may or not be intrinsically linked to the ideals of capitalism, for which I think there is a larger discussion to be had. I believe, by all interpretation, Fortnite is a vehicle solely for capitalist ideals and doesn't allow room for alternative economic models (including capitalist synergies). This, in concert with its branding (a childrens' game) is problematic for me. Fortnite, in its essence, is an anarcho-capitalist model. The literal goal of any drop is zero sum by nature. Kill everyone else -> read kill as not literally kill, but subsume their resources and remove players so that one dominant entity can capture resources. Part of the core gameplay is leveraging resources "enemies" have already obtained, mechanical efficiency, and coordination (if not solo-queued) against "the others". The game, by its mechanics, is troublesome to me. This is not to mention the pure pay-to-win psycholog

CitesView on HN
@gizmo3852021 · in “Blizzard has lost almost 29% of its overall active playerbase in three years”

I think Errant Signal has a great video [1] dissecting the appeal and breadth of content in Fortnite. It's not my cup of tea, but I certainly don't think you can call it "shallow". On the other side, Folding Ideas has a great video [2] (that the Errant Signal video references) dissecting the monetization systems in Fortnite and their negative aspects. [1] link [2] ▶ this video

RecommendsView on HN
@AlexandrB2021 · in “Fortnite’s cash cow is Playstation, not iOS, court documents reveal”

> The consoles would never allow them They allow Fortnite[1], don't they? Or more recently Genshin Impact, which is a pure "gatcha" game - as "mobile" as it gets - and is probably doing very well[2] on PS4/5. [1] ▶ this video [2] link Edit: Oh, I totally forgot about the original console "strip you of your money" game: Fifa[3]. [3] link

CitesView on HN
@janderson32020 · in “Epic Games releases "Nineteen Eighty-Fortnite" ad”

I find it fascinating that in that ad the schlubs that are sitting there watching the television are Fortnite default skins and not say, replicas of the characters that hold the same position in the original Apple ad. This really supports Dan Olson manufactured discontent assertion[0]. Even if you support them and play their game, if you don't spend money for skins, you're still in Big Brother's audience. The wildest thing is that the Jackboots behind the hammer thrower are approximate replicas of the Apple Ad. [0] ▶ this video

CitesView on HN
@AlexandrB2019 · in “Fortnite is free, but kids are getting bullied into spending money”

Make no mistake, this is an entirely intentional consequence of Fortnite's design. There's a great video[1] that goes into detail on the psychological manipulation used in Fortnite's monetization model. It saddens me that a hobby that brought me so much joy as a kid/teenager now preys on the same insecurities it once sheltered me from. [1] ▶ this video

RecommendsView on HN
@Nzen2019 · in “Fortnite and the Good Life”

I haven't played fortnite, but Folding Idea's analysis of Fortnite [0] suggests that it does. As a specific example, it presents only a small subset of the items available to purchase any given day. This allows them to obscure the relative prices in a way that would not be possible with many more viewable for comparison. A microphone hammer is 800v today. How does that price compare to a gold hammer, or what was its price two seasons ago ? [0] ▶ this video

CitesView on HN
@pxc2019 · in “The golden age of YouTube is over”

My favorite corner of YouTube— lengthy, thoughtful, and often artistic video essays and skits addressing culture and politics— is flourishing right now. Some examples: Unfolding Ideas – ▶ this video ContraPoints – link Philosophy Tube – link Lindsay Ellis – link Innuendo Studios – link HBomberguy – link and so on. And it seems like it's only in the past couple of years that many of these channels have reached their current levels of artistry and production value. Most stuff on YouTube is trash, but there's plenty else to watch.

RecommendsView on HN
The Addictive Cost Of Predatory Videogame Monetization (The Jimquisition)34:13

The Addictive Cost Of Predatory Videogame Monetization (The Jimquisition)

Stephanie Sterling
1.3M views • 7 years ago
Let’s go whaling: Tricks for monetising mobile game players with free-to-play19:49

Let’s go whaling: Tricks for monetising mobile game players with free-to-play

PocketGamerbiz
757K views • 10 years ago
TUN: Un-Ruining the MMO14:05

TUN: Un-Ruining the MMO

MrBtongue
291K views • 13 years ago
The Immoral Design of Diablo Immortal44:23

The Immoral Design of Diablo Immortal

Josh Strife Hayes
4.4M views • 4 years ago
Jonathan Blow: Game design: the medium is the message48:27

Jonathan Blow: Game design: the medium is the message

CreativeMornings HQ
119K views • 13 years ago
MMO Economies - Hyperinflation, Reserve Currencies & You! - Extra Credits8:44

MMO Economies - Hyperinflation, Reserve Currencies & You! - Extra Credits

Extra Credits
1.5M views • 9 years ago
This is Financial Advice2:31:44

This is Financial Advice

Folding Ideas
8.4M views • 3 years ago
Jonathan Blow: Video Games and the Human Condition1:44:09

Jonathan Blow: Video Games and the Human Condition

rubbermuck
158K views • 15 years ago
The Future is a Dead Mall - Decentraland and the Metaverse1:49:22

The Future is a Dead Mall - Decentraland and the Metaverse

Folding Ideas
8.2M views • 3 years ago
Roblox Pressured Us to Delete Our Video. So We Dug Deeper.35:22

Roblox Pressured Us to Delete Our Video. So We Dug Deeper.

People Make Games
7.9M views • 4 years ago
Contrepreneurs: The Mikkelsen Twins1:15:38

Contrepreneurs: The Mikkelsen Twins

Folding Ideas
4.2M views • 4 years ago
How Valve is Profiting from Steam's Back-Door Casinos36:24

How Valve is Profiting from Steam's Back-Door Casinos

People Make Games
425K views • 4 years ago
Deception, Lies, and Valve24:48

Deception, Lies, and Valve

Coffeezilla
5.7M views • 1 year ago
The Dark Side of Counter-Strike 239:19

The Dark Side of Counter-Strike 2

Coffeezilla
5.6M views • 1 year ago
The Next Major RTS Will Fail. This Is Why.25:09

The Next Major RTS Will Fail. This Is Why.

GiantGrantGames
985K views • 4 years ago
Gambling and the desire machine | Pay to Win1:09:54

Gambling and the desire machine | Pay to Win

Jimmy McGee
222K views • 4 years ago
Investigation: How Roblox Is Exploiting Young Game Developers22:44

Investigation: How Roblox Is Exploiting Young Game Developers

People Make Games
2.7M views • 5 years ago
Meaningful Play: Getting Gamification Right49:57

Meaningful Play: Getting Gamification Right

Google TechTalks
118K views • 15 years ago
Deception, Lies, and CSGO13:48

Deception, Lies, and CSGO

h3h3Productions
9.9M views • 10 years ago
Games Should Not Cost $60 Anymore - Inflation, Microtransactions, and Publishing - Extra Credits6:26

Games Should Not Cost $60 Anymore - Inflation, Microtransactions, and Publishing - Extra Credits

Extra Credits
678K views • 8 years ago