apple

Steve Jobs introduces the first iPod at a small Apple event in 2001. He positions it as a music player and ties it to the Apple brand.

The famous 1984 Apple Macintosh television commercial, framed as a rebellion against an Orwellian Big Brother. This copy was uploaded to YouTube just after the site launched.

Apple's famous 1984 Macintosh television commercial, which casts the company as a rebel breaking a Big Brother-style conformity.

A short clip from the April 1984 Apple IIc rollout presentation at the Moscone Center, uploaded by Alfred DiBlasi. It argues the Apple II line funded the Macintosh's early years.

Steve Jobs's WWDC 2005 keynote segment announcing Apple's move from PowerPC to Intel processors, and revealing that Mac OS X had been secretly built for Intel all along.

The original 2009 Touhou Bad Apple!! PV, a monochrome shadow-art animation set to music from the Touhou series. It became the source of countless Bad Apple demos on other hardware.

Apple's 1987 Knowledge Navigator concept video imagines a conversational voice assistant, multi-touch tablet and video calling used by a professor. It was made years before the graphical web existed.

A satirical Onion News Network piece announcing the 'MacBook Wheel', a laptop with no keyboard where users type by spinning and clicking a wheel. It parodies Apple product launches and minimalist design.

A sketch from The Peter Serafinowicz Show parodying Apple product launches with the absurdly tiny 'Mactini'.

A short Apple Get a Mac ad that mocks Windows Vista's constant security pop-up prompts.

A compilation of Apple's 'I'm a Mac, I'm a PC' ad campaign from 2006 onward.

Apple's classic 'Think Different' commercial, a one-minute spot celebrating creative misfits and innovators. This upload is from 2006.

Footage from the Macworld Boston 1997 keynote where Steve Jobs announces Apple's deal with Microsoft, with Bill Gates appearing on the big screen. The almost bankrupt Apple took Microsoft's investment, and the crowd reacted badly, including booing over Internet Explorer as the default browser.

A compilation of the first four iPhone commercials from the June 2007 launch. The ads walk through using the device and stress real web browsing.

A 2006 iPod commercial set to Daft Punk's Technologic, with dancing silhouettes and bright white headphones.

A short clip from Macworld 1999 in which actor Noah Wyle, who played Steve Jobs in Pirates of Silicon Valley, appears on stage as Jobs at the start of the keynote. Jobs then joins in.

A short 2000s Apple commercial for the PowerMac G4 that plays on the computer being classed as a weapon under US export restrictions, with tanks as imagery.

A 1996 clip of Steve Jobs saying that Microsoft lacks taste and is not a creative company.

A restored recording of Steve Jobs unveiling the original Macintosh in 1984, including the moment it is taken out of its bag and speaks. The upload comes from the team that rediscovered and restored the lost footage.

A short PCWorld news clip from WWDC 2007 in which Steve Jobs announces Safari as the development platform for iPhone apps. Developers could build web apps with access to calling, maps and email.

Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.

A short clip parodying Windows Vista's cancel-or-allow security prompts, in the style of Apple's Mac vs PC ads.

A one-minute clip in which columnist John C. Dvorak explains to Dave Winer his technique for trolling the Apple community.

Steve Jobs announces the iPhone App Store at the 2008 iPhone SDK keynote, including the 70/30 revenue split for developers and free apps at no charge.

Ed Catmull of Pixar speaks at Stanford's 2007 Entrepreneurship Conference on running a creative company. He argues for surfacing small problems early and building good teams, with stories like the Toy Story 2 crunch.

Steve Blank's Computer History Museum lecture argues that Silicon Valley's roots lie in WWII radar and electronic warfare work, Stanford's Fred Terman and Cold War military funding rather than the semiconductor alone.

Steve Blank tells how World War II, Stanford's Frederick Terman and military and intelligence agencies shaped the rise of Silicon Valley. The talk centers on the Cold War electronic warfare and signals intelligence work that seeded the region's tech industry.

Code Rush is a 2000 PBS documentary following Netscape engineers during the year they open-sourced the browser as Mozilla. It shows the pressure and long hours of work in Silicon Valley at the height of the dot-com era.

The Google I/O 2009 keynote introducing Google Wave, a real-time collaborative communication and document platform. It includes a long live demo and the developer preview announcement.

Johnny Lee demonstrates head tracking with a Wii remote and a head-mounted pair of IR LEDs, so a screen acts like a window into a 3D scene as your head moves.

A short concept video of Microsoft's unreleased Courier, a dual-screen tablet designed as a digital notebook with clippings and annotation. It was first leaked by Gizmodo in 2009.

Epic 2014 is a short science-fiction film that imagines the media landscape merging into a personalized, computer-generated news service. It is a fictional history of 'Googlezon' and the decline of traditional newspapers.

A short 2009 video of Jeff Bezos talking about Amazon and Zappos. He discusses customer focus, invention and long-term thinking.

A 1957 Walt Disney film in which he explains and demonstrates the multiplane camera, the animation tool that gave 2D films depth. It is a short behind-the-scenes piece from Disney's archives.

Cuong Do of YouTube describes how a handful of engineers scaled the site, covering hardware, software and database scalability challenges during its rapid growth. The talk was given at the 2007 Seattle Conference on Scalability.

Pranav Mistry demos SixthSense, a wearable device that projects information onto the physical world and lets people interact with data through gestures. He also shows a paper "laptop" and says he will open-source the software.

A concept video from 2003 showing an early vision of Windows Longhorn's interface, before it shipped as Vista.

A promotional commercial for Microsoft Songsmith, software that generates backing music from a vocal recording. The ad became widely known for its awkwardness.

Footage of Bungie's Jason Jones revealing Halo to the public at Macworld on July 21, 1999. It shows the early third-person version of the game.

A one-minute CNBC clip in which Google CEO Eric Schmidt says that if you have something you do not want anyone to know, perhaps you should not be doing it. The remark became a notorious line in privacy debates.