apple

Apple's short ad for the iPad Pro with iOS 11, pitching it as a computer and suggesting a post-PC world.

Apple's WWDC 2020 keynote covering iOS, iPadOS, watchOS, privacy, tvOS and macOS, and the announcement of the move of Macs to Apple silicon. It includes demos of Rosetta translation and virtualization on ARM.

Apple's full WWDC 2023 keynote, covering the 15-inch MacBook Air, new Mac hardware, iOS, iPadOS, macOS, watchOS and the unveiling of Apple Vision Pro. It runs about two hours.

Apple's April 2021 Spring Loaded event, announcing the AirTag, new Apple TV, redesigned iMac and M1 iPad Pro.

The full 1997 WWDC session in which Steve Jobs, newly back at Apple, takes developer questions for about an hour. He discusses OpenDoc, Microsoft, clones, Newton, advertising and Apple's strategy.

Apple's WWDC 2024 keynote introducing Apple Intelligence along with iOS 18, iPadOS 18, macOS Sequoia, watchOS 11 and visionOS 2.

Apple's full WWDC 2019 keynote, announcing iOS 13 with Dark Mode, watchOS 6, iPadOS, macOS Catalina, the new Mac Pro and the Pro Display XDR.

Louis Rossmann, an independent Apple repair shop owner, explains why he does not use Apple products, drawing on his experience of repairing devices he considers designed to fail and hard to fix.

Louis Rossmann, a Macbook repair shop owner, goes through a long list of Apple hardware engineering failures, from GPU defects to keyboards and repair practices.

Steve Jobs introduces the first iPod at a small Apple event in 2001. He positions it as a music player and ties it to the Apple brand.

WSJ's Joanna Stern interviews Apple's Craig Federighi and Greg Joswiak at WWDC 2025 about Siri's delays, AI strategy, the Liquid Glass redesign in iOS 26, iPad versus Mac, and tariffs.

Louis Rossmann, an independent repair technician, explains why he thinks Apple's soldered-in SSDs are a poor design. He covers failure modes and repair difficulty on MacBook logic boards.

The famous 1984 Apple Macintosh television commercial, framed as a rebellion against an Orwellian Big Brother. This copy was uploaded to YouTube just after the site launched.

Apple's famous 1984 Macintosh television commercial, which casts the company as a rebel breaking a Big Brother-style conformity.

A 2018 VICE News Tonight interview with Apple CEO Tim Cook, in which he discusses privacy as a core company value, the Facebook breach, and Apple's iCloud arrangement in China.

The famous 1984 Super Bowl commercial introducing the Apple Macintosh, directed by Ridley Scott and based on Orwell's novel.

A short clip from the April 1984 Apple IIc rollout presentation at the Moscone Center, uploaded by Alfred DiBlasi. It argues the Apple II line funded the Macintosh's early years.

A CBC The National investigation into Apple's business practices, including undercover work on repair pricing and the battery slowdown scandal. It examines allegations of overpriced repairs and misdiagnosis.

A one-minute clip from the All Things D conference in which Steve Jobs says Apple is fundamentally a software company, with iPod, Mac and iPhone all being software. He says the hardware is where the money is but the value is in the software.

Apple's 1997 Think Different commercial, 'Here's to the Crazy Ones', which launched the campaign after Steve Jobs returned. It celebrates misfits and unconventional thinkers.

A home VCR recording of the original Apple '1984' Macintosh ad, directed by Ridley Scott, as it aired during Super Bowl XVIII, shown in the context of the broadcast.

A 4K upscaled restoration of Apple's 1984 Macintosh Super Bowl ad directed by Ridley Scott. The restoration combines various sources and an AI upscaler.

A 1997 Computer History Museum lecture in which Larry Tesler and Chris Espinosa recount how the Apple human interface was born, from the Lisa through the Macintosh. It covers design decisions such as discoverability and the standard editing keys.

Apple's November 10, 2020 event introducing the Apple M1 chip and the new MacBook Air, 13-inch MacBook Pro and Mac mini, along with macOS Big Sur.

Steve Jobs at Apple's 1997 WWDC, shortly after his return, taking developer questions and describing Apple's direction. He discusses the Newton and says to start from the customer experience and work back to technology.

Louis Rossmann argues that Apple's Independent Repair Program is a PR stunt that misleads the public and burdens independent repair shops. He discusses parts access restrictions and program limits.

Louis Rossmann argues that Apple designs and supports its products in ways that force planned obsolescence and obstruct independent repair. He draws on his experience repairing MacBooks and campaigns for right to repair.

Linus Tech Tips breaks an iMac Pro and then tries to pay Apple to repair it, only to be refused service. The video documents the frustrating runaround and what it says about Apple's repair policies for its professional machines.

A 1992 MIT Sloan talk and Q&A by Steve Jobs, then CEO of NeXT, covering NeXT's strategy, co-creating Apple, his ouster, and the value of direct experience. It ranges across technology, business and career advice.

Marques Brownlee shares his hands-on impressions of Apple's $3500 Vision Pro headset after trying it. He covers the spatial computing experience, eye tracking, and how it compares to other devices.

Louis Rossmann describes US Customs seizing replacement MacBook batteries at Apple's behest, while Apple refuses to supply the batteries to authorized service providers. It is part of his right-to-repair advocacy.

A one-minute clip of Steve Jobs describing how he cut Apple's product line down to a four-quadrant matrix of consumer and pro, desktop and portable, during the 1997 turnaround.

Louis Rossmann examines a 2012 MacBook Pro logic board that Apple refurbished for GPU failures and that failed again. He criticizes the quality of Apple's authorized repair work and argues for right to repair.

Steve Jobs's WWDC 2005 keynote segment announcing Apple's move from PowerPC to Intel processors, and revealing that Mac OS X had been secretly built for Intel all along.

Louis Rossmann criticizes Apple's independent repair provider program as a PR move with invasive contract terms. He argues it does little for independent shops or customers.

The original 2009 Touhou Bad Apple!! PV, a monochrome shadow-art animation set to music from the Touhou series. It became the source of countless Bad Apple demos on other hardware.

A WSJ interview in which Apple's Craig Federighi explains Apple's CSAM scanning and child-safety features, including neural hashes and safety vouchers, and defends them against backlash.

A profane video review in the Your Product Sucks series that picks apart the Apple Music app on macOS Catalina and its usability problems.

The Hated One argues that Apple tracks users and shares their data despite its privacy marketing, pointing to Apple's own privacy policy. It is a critical take on Apple as a corporation rather than a friend of privacy.

A 2017 Apple TV commercial for the iPad Pro in which a kid asks "What's a computer?" while using the tablet. It pitches the all-screen iPad Pro as something that goes beyond what people think of as a computer.