apple

The full 1997 WWDC session in which Steve Jobs, newly back at Apple, takes developer questions for about an hour. He discusses OpenDoc, Microsoft, clones, Newton, advertising and Apple's strategy.

Steve Jobs introduces the first iPod at a small Apple event in 2001. He positions it as a music player and ties it to the Apple brand.

Steve Jobs at Apple's 1997 WWDC, shortly after his return, taking developer questions and describing Apple's direction. He discusses the Newton and says to start from the customer experience and work back to technology.

A 1992 MIT Sloan talk and Q&A by Steve Jobs, then CEO of NeXT, covering NeXT's strategy, co-creating Apple, his ouster, and the value of direct experience. It ranges across technology, business and career advice.

An Apple WWDC24 session introducing Embedded Swift, a subset of Swift with no runtime that targets tiny microcontrollers. It demonstrates the idea on an off-the-shelf Matter smart home device.

Scott Galloway's DLD15 talk assessing the competitive positions of Amazon, Apple, Facebook and Google. He argues about where each is strong and weak, including Amazon's need for physical retail.

Jason Perkins's talk at Vintage Computer Festival East 2020 compares the user interface of the Xerox Star with that of the Apple Lisa. It covers editing documents, the Star's mouse and a Q&A.

Recording of Steve Jobs's 1997 Macworld Boston keynote, in which he reviews Apple's status and announces the partnership with Microsoft, including a $150 million investment and a five-year Office commitment. The audience reaction is part of the draw.

Footage from the Macworld Boston 1997 keynote where Steve Jobs announces Apple's deal with Microsoft, with Bill Gates appearing on the big screen. The almost bankrupt Apple took Microsoft's investment, and the crowd reacted badly, including booing over Internet Explorer as the default browser.

Rare footage of Steve Jobs giving a 22 minute presentation about Apple in 1980, donated to the Computer History Museum. In it he explains the company name and the bicycle-for-the-mind idea for computers.

Steve Jobs presents Apple's proposal for a new campus to the Cupertino City Council in June 2011, answering council members' questions about the plan.

A short excerpt from the 2007 iPhone launch where Steve Jobs quotes Alan Kay: people serious about software should make their own hardware. It explains part of why Apple built the phone itself.

Steve Jobs's January 2007 MacWorld keynote segment introducing the original iPhone. He presents it as a widescreen iPod, a phone and an internet communicator in one device.

The full 80-minute Macworld 2007 keynote in which Steve Jobs introduced the original iPhone. It includes the multitouch demos, visual voicemail and scrolling.

The full January 2007 Macworld keynote where Steve Jobs unveils the first iPhone. It covers the touch interface, multitouch gestures, the browser, maps and the pitch as an iPod, phone and internet communicator.

Recording of the January 1984 Boston Computer Society meeting where Steve Jobs unveiled the Macintosh. It is followed by a panel Q&A with core Mac team members such as Andy Hertzfeld, Bill Atkinson and Steve Capps.

A three-minute clip of Steve Jobs at WWDC 1997 explaining that focus means saying no to many good ideas. It is a short answer about product strategy and its effect on people.

An internal 1991 NeXT video in which Steve Jobs explains the company's product and marketing strategy. It shows NeXT aiming at the Unix workstation market.

Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.

Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.

John McCall of Apple's Swift team presents at CppNow 2023 on introducing a memory-safe successor language into large C++ code bases. He argues incremental improvement of C++ hits hard limits and explains Swift's C++ interoperability for gradual migration.

Ivan Krstic's Black Hat talk on Apple platform security, including the Find My design that uses elliptic curve key diversification to locate offline devices privately. It also covers hardware features such as the T2 chip and secure boot hardening.

A clip from Steve Jobs's 1997 WWDC session, in which he answers a hostile question from an audience member about Apple killing OpenDoc. He says to start with the customer experience and work back to the technology, and that saying no is part of focus.

Ed Catmull of Pixar speaks at Stanford's 2007 Entrepreneurship Conference on running a creative company. He argues for surfacing small problems early and building good teams, with stories like the Toy Story 2 crunch.

Bryan Cantrill's LISA11 talk on how illumos arose after Oracle closed OpenSolaris. It covers the history of Sun, ZFS, DTrace and Zones, and the diaspora of kernel engineers, with a famous rant about Oracle and Larry Ellison.

John Carmack's long QuakeCon 2012 keynote, a free-ranging talk covering software engineering, game platforms, game streaming, and his early head-mounted display and VR work.

Steve Blank tells how World War II, Stanford's Frederick Terman and military and intelligence agencies shaped the rise of Silicon Valley. The talk centers on the Cold War electronic warfare and signals intelligence work that seeded the region's tech industry.

Travis Kalanick's talk at FailCon 2011 about his earlier failed startups, given as a case study before Uber's rise. It describes lessons from those ventures.

The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.

John Carmack speaks at UMKC's 2017 commencement event about the difficulties of VR, especially end-to-end latency across hardware and software. He covers why latency and buffering matter and how nausea is addressed.

Gabe Newell of Valve speaks at UT Austin's LBJ School on productivity, economics, political institutions and the future of corporations. He discusses in-game economies and how Valve organizes work.

Tesla's roughly four-hour Autonomy Day investor event covers its in-house self-driving chip, vision-only approach, fleet data engine and robotaxi plans, with talks by Andrej Karpathy and others.

John Carmack's keynote at Facebook Connect 2021, where he speaks candidly about VR, Quest, and Meta's metaverse plans. He pushes back on hype and discusses retention and latency.

John Carmack's keynote at Oculus Connect 2014 about the Gear VR and development stories from building it. He discusses mobile GPU optimization, latency, and display ideas like programmable interlacing.

A short 2009 video of Jeff Bezos talking about Amazon and Zappos. He discusses customer focus, invention and long-term thinking.

Cuong Do of YouTube describes how a handful of engineers scaled the site, covering hardware, software and database scalability challenges during its rapid growth. The talk was given at the 2007 Seattle Conference on Scalability.

Gabe Newell, founder of Valve, gives a talk at the LBJ School on productivity, economics, political institutions and the future of corporations. He discusses Valve's hiring and pay, its flat structure and an open-office anecdote.

The day one keynote of Google Cloud's 2016 GCP NEXT conference, with Sundar Pichai, Diane Greene, Eric Schmidt, Urs Holzle and customers. It includes a Cloud ML demo by Jeff Dean.

John Carmack's roughly 90-minute keynote at Oculus Connect 2014, covering mobile VR and the Gear VR work, followed by audience questions.

Michael Abrash of Valve explains what affordable VR hardware will be capable of within a couple of years, and describes a prototype showing what that level of hardware can do.