comparative advertising

A John Oliver Last Week Tonight segment on native advertising, showing how ads are disguised as editorial content in news media, including BuzzFeed and major newspapers.

A clip of George Carlin riffing on advertising and the nonsense around it, taken from a longer piece tied to the Zeitgeist movie.

A compilation of Apple's 'I'm a Mac, I'm a PC' ad campaign from 2006 onward.

A clip from the movie Minority Report showing personalized advertising that recognizes a person as they walk through a mall.

A short clip of Bill Hicks's stand-up bit telling marketers and advertisers to kill themselves, which is a harsh critique of advertising.

A two-minute clip of comedian Bill Hicks doing his routine on marketing and advertising, with explicit language. He mocks marketers and urges them to get out of the business.

A one-minute clip from the film Minority Report showing digital signage that recognizes a passerby and personalizes ads to him by name. It depicts a vision of targeted advertising driven by biometric identification.

Apple's classic 'Think Different' commercial, a one-minute spot celebrating creative misfits and innovators. This upload is from 2006.

A two-minute Microsoft ad for Internet Explorer 10 in which a karaoke-style song addresses people who hate the browser. It is part of the "browser you loved to hate" campaign.

A two-minute Bill Hicks comedy bit attacking advertising and marketing people.

A clip from Futurama's 'A Fistful of Dollars' where Fry and Leela discuss ads appearing in dreams. It satirizes advertising creeping into every part of life.

A one-minute 1949 television commercial for Camel cigarettes claiming that more doctors smoke Camels than any other cigarette.

A short, ironic Cadillac ELR 2014 commercial celebrating long working hours and the American dream, which has been widely mocked.

Veritasium's Derek Muller argues that Facebook's business model works against pages and creators, because it charges them to reach the audiences they built. He explains how filtering and paid promotion undermine the value of likes.

Velcro's follow-up to its "Don't Say Velcro" ad responds to viewer feedback, with a humorous take on trademark usage and alternative names for hook and loop fasteners.

Keiichi Matsuda's short concept film depicting a future where physical and virtual realities have merged and the city is saturated with media and advertising. It shows an augmented-reality-filled daily life as a provocative vision.

Google's 2009 'Search Stories' ad, shown in the Super Bowl, tells the story of an American who falls in love in Paris entirely through search queries.

The 2010 Old Spice commercial featuring Isaiah Mustafa, shot as a continuous sequence with scene changes and practical effects. It became a famous viral ad.

A That Mitchell and Webb Look sketch in which a customer tries to buy a gift for his aunt in a shop that keeps pushing him toward extras.

A short New Zealand Tourism ad in which comedian Rhys Darby appeals to Prime Minister Jacinda Ardern to solve why New Zealand keeps being left off world maps. It is a tongue-in-cheek take on a conspiracy theory.

A 2006 iPod commercial set to Daft Punk's Technologic, with dancing silhouettes and bright white headphones.

A 2018 Facebook UK ad, part of the 'Here Together' campaign, promising to do more to keep users safe and protect their privacy after the Cambridge Analytica scandal.

A look at AT&T's 1993 You Will ad campaign, which showed technologies such as video calls and telemedicine that were then under development. It explains the story behind ads that anticipated much of today's technology.

A 1999 Qwest commercial in which a weary traveler at a remote motel is told every room offers every movie ever made, on demand. It was shot at Roy's Motel in Amboy, California.

A short Apple Get a Mac ad that mocks Windows Vista's constant security pop-up prompts.

A viral Squatty Potty ad in which a unicorn demonstrates the supposed benefits of squatting to poop. It is a humorous product pitch about toilet posture.

A short Futurama clip lampooning pervasive internet advertising, first aired in March 2000.

A Spike Jonze-directed Ikea commercial in which a discarded lamp is treated sympathetically, until a twist undercuts the sentiment. It is a short, well-known piece of advertising.

A one-minute clip of Max Headroom's fictional 'Blipverts', ultra-short ads so stimulating that they make viewers explode. It is a snippet of 1980s sci-fi satire about advertising.

A short vintage clip introducing Microsoft Excel in 1990, widely known for its elevator-themed commercial. It shows how spreadsheet software was pitched in that era.

A short Anthropic ad from its campaign saying ads are coming to AI but not to Claude, using a comedic scenario about getting a six pack quickly.

A short 2000s Apple commercial for the PowerMac G4 that plays on the computer being classed as a weapon under US export restrictions, with tanks as imagery.

A one-minute UK road safety advert showing a family car crash in which an unbelted rear passenger kills his mother in a head-on collision. It is a notoriously graphic public information film.

An Opera browser promotional video from 2010 in which a browser races a potato in a tongue-in-cheek speed test.

The first part of Adam Curtis' documentary series on Sigmund Freud and his nephew Edward Bernays, who invented public relations. It shows how Bernays used Freud's ideas to link mass-produced goods to unconscious desires and create modern consumer persuasion.

Tom Scott writes a more honest VPN ad, with the sponsor's name redacted, and explains why the typical claims in VPN advertising are misleading. He notes the sponsor was not happy about it.

Veritasium argues that Facebook's ad revenue relies partly on fake likes, after paying to promote his page and gaining tens of thousands of followers in developing countries who never engaged. He shares his experiment and cites other cases.

A Last Week Tonight segment on sponsored content in local news. John Oliver explains why local news integrity matters and how paid content disguised as news erodes it.

John Oliver's Last Week Tonight segment on daily fantasy sports, arguing the sites are effectively gambling operations despite their claims. It mocks their advertising and the skill-versus-chance defence.

A promotional commercial for Microsoft Songsmith, software that generates backing music from a vocal recording. The ad became widely known for its awkwardness.