design process

A design essay on why products designed in Western contexts often fail when deployed in developing countries. It covers expert blindness and cultural assumptions, with examples such as malaria nets and the One Laptop Per Child project.

TEDxStanford talk by Bill Burnett, executive director of Stanford's design program, on applying design thinking to your own life and career. He offers five practical tips such as getting curious, talking to people and trying things.

A three-minute clip of Steve Jobs arguing that great products come from people who care about content rather than process. He says process-focused people take over and cause decline, citing IBM as an example.

Technology Connections praises a 1940s-50s Sunbeam toaster and explains what makes a toaster well designed, drawing on a vintage Sunbeam video.

Bill Hammack of Engineer Guy explains the engineering behind the aluminum beverage can: why it is cylindrical, how it is manufactured, why it narrows at the top, the double seam, and how the pull tab works.

Lex Fridman interviews legendary chip architect Jim Keller about Moore's Law, microprocessor design, and first-principles thinking. Keller draws on his work at AMD, Apple, Tesla and Intel, discussing instruction sets, transistor budgets, and self-driving.

Technology Connections explains how refrigerator and freezer design affects energy use, using chest freezers to show why top-opening designs and layout choices matter. It includes thermal-camera footage of cold air spilling out of upright units.

A short clip of the Simpsons episode in which Homer designs a car with absurd requirements, used here as a lesson in project requirements and scope.

A short tour of the Megaprocessor, a microprocessor built at enormous scale from tens of thousands of discrete transistors. The builder shows what the machine is made of and where it now lives, at the Centre for Computing History in Cambridge, where visitors can play Tetris on it.

Joshua Bloch's Google Tech Talk on how to design good APIs and why it matters, with concrete principles and examples. It treats every programmer as an occasional API designer.

Mark Bastian contrasts top-down object-oriented design with bottom-up, data-oriented design in Clojure. He models a board game as plain data plus small composable functions and compares it with a roughly 22-class OOP version.

Evan Czaplicki, creator of Elm, talks at Curry On 2015 about user-focused language design. He explains the principles behind Elm and how to make a functional, typed language as approachable as JavaScript.

Stuart Halloway's satirical talk describes how to protect yourself from industry change by spreading complexity through systems while following idiomatic practice. It uses this inversion to catalog software design anti-patterns.

Stanford Health Care hosts Christopher Gardner and Robert Lustig on whether all calories are equal, with a focus on processed food and sugar. The talk questions the idea that calories in versus calories out fully explains weight and health.

Tantacrul gives a detailed UX and UI design review of the MuseScore 3 notation software and compares it with Sibelius. It examines visual appeal, navigation and notation quality.

The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.

Tantacrul walks through how the MuseScore 4 team was built and how design decisions were made for the overhaul of a huge legacy notation app. It covers playback and engraving quality improvements.

Jonathan Blow talks at Gamelab 2018 about the design decisions behind Jai, the programming language he is building for game programmers. He covers low-friction development, quality of life and the effects of compile times.

Alex Martelli's Google Developers Day talk on classic design patterns (creational, structural and behavioral) and how they appear in Python. He stresses that patterns must be studied in the context of the implementing language.

A 100-minute tutorial from Phil's Lab on designing an STM32-based 'black pill' PCB in KiCad 6. It covers schematic capture, two-layer layout and routing, USB, and sending the board for manufacture and assembly.

Roman Mars gives a funny TED talk on vexillology, laying out five basic principles of good flag design and why many city flags fail them.

Brian Kernighan gives a talk at the University of Nottingham on how to succeed in language design without really trying. He draws on his experience with awk and other languages.

A 2001 panel with Paul Graham, John Maeda, Jonathan Rees and Guy Steele on programming language design, part of the Dynamic Languages Wizards Series.

The final part of Dan Gelbart's 18-part Building Prototypes series, focused on mechanical design. It opens with a demonstration of stiffness and covers practical design principles for prototype machines.

CGP Grey discusses flag design principles and grades flags, following the Minnesota state flag redesign. It argues for simple, distinctive flags.

Christian Schafmeister presents CANDO at the 2016 European Lisp Symposium. It is a compiled Lisp-based language for designing macromolecules and nanoscale materials, built on the Clasp implementation of Common Lisp.

Erik Meijer argues that category theory is the mathematicians' version of interface-based design. He shows that Java 8 lambdas and method references form a Cartesian closed category.

The Futur's guide to pricing design and creative work, arguing against hourly rates and for value-based pricing. It features Blair Enns and says to price the client, not the job.

Wildlife videographer Dani Connor Wild talks with Oscar-winning sound designer Mark Mangini about how her red squirrel recording became the desert mouse sound in Dune.

Neil Cicierega's parody song 'Redesign Your Logo', played over a live backing video with corporate PowerPoint visuals. It mocks the infamous Pepsi design strategy presentation.

Google's 2014 reel introducing Material Design, a visual language based on a paper-and-ink material metaphor and a system of motion. It is a short promotional video.

A 2006 parody made by a Microsoft team that shows how the company would redesign iPod packaging, with a box piled with feature claims, logos and clutter in contrast to Apple's clean design.

A 1993 interview in which Steve Jobs talks about designer Paul Rand, who created the NeXT logo. He recounts Rand's insistence on presenting a single design and his uncompromising professionalism.

John Ousterhout, Stanford professor and creator of Tcl, presents the ideas of his book A Philosophy of Software Design in a Talks at Google session. He covers managing complexity, deep modules and interfaces, and what he teaches in his Stanford software design course.

Rick Houlihan's AWS re:Invent 2018 deep dive on advanced DynamoDB design patterns. It covers index overloading, GSI sharding, composite keys, graph processing and transactions.

Mike Acton of Insomniac Games argues that a program's purpose is transforming data, and shows how common C++ approaches work against that in performance-critical game development. He covers cache behavior, data layout and the limits of compilers.

Christian Schafmeister's Google Tech Talk on Clasp and CANDO, a Common Lisp implementation on LLVM and C++ used to design molecules, including energy minimization and force-field calculations.

Chuck Moore, creator of Forth, gives his annual Fireside Chat at Forth Day 2011 at Stanford. He talks about his multi-core GreenArrays chip design and demonstrates code running on it.

Tantacrul critiques the UX and UI of Steinberg's Dorico music notation software, comparing it with Sibelius and user testing it with real musicians alongside his own attempt to compose in it.

Sophie Wilson, designer of the ARM instruction set, discusses the future of microprocessors, including the economics of scaling below 28nm and why much of a chip must stay powered off.