saas pricing

The Futur's guide to pricing design and creative work, arguing against hourly rates and for value-based pricing. It features Blair Enns and says to price the client, not the job.

Jason Cohen's MicroConf talk on designing a bootstrapped business by starting from your own strengths, goals and constraints. He works backward to the business model, pricing, market and product that fit, with practical points like annual prepay and pricing tiers.

Y Combinator partner Pete Koomen, who led Optimizely to $100M ARR, walks through the enterprise sales funnel. Chapters cover prospecting, outreach, qualification, pricing, closing, procurement and implementation.

On Peter Attia's podcast, Tenet Healthcare CEO Saum Sutaria, formerly of McKinsey, walks through the structure and financial flows of the US healthcare system. They cover insurance, drug pricing, how the system evolved and possible reforms.

Extra Credits explains from a game developer's perspective why AAA games have stayed at $60 despite inflation, and how that pressure drives DLC, microtransactions and loot boxes.

David Guillot describes how his team replaced a two-year-old React UI of their SaaS product with Django templates and htmx in a couple of months. The talk gives concrete indicators on code size, performance and team impact.

Kyle Drake of Neocities explains the bandwidth pricing pitfalls of the big cloud providers. He describes how to run high-volume, bandwidth-heavy infrastructure far more cheaply, including through co-location.

The Computer History Museum's 25th anniversary celebration of the Commodore 64, recorded in December 2007, with a panel including Jack Tramiel and Steve Wozniak. It recounts the machine's launch and history.

A VICE interview with Martin Shkreli about the 5000 percent price hike on a drug for AIDS-related infections and his role as the world's villain.

A Vox reporter tries to learn what his son's birth would cost before it happens and fails, showing how opaque US hospital pricing is even for the most common procedure.

Veritasium's Derek Muller argues that Facebook's business model works against pages and creators, because it charges them to reach the audiences they built. He explains how filtering and paid promotion undermine the value of likes.

Tom Scott writes a more honest VPN ad, with the sponsor's name redacted, and explains why the typical claims in VPN advertising are misleading. He notes the sponsor was not happy about it.

Dan Olson of Folding Ideas investigates the Mikkelsen Twins and the ghostwritten-audiobook passive-income course industry, even playing along with the scheme. It is a long video essay on get-rich-quick publishing grifts.

Folding Ideas uses the rise and fall of the YouTube competitor VidMe to examine why platforms are not friends to creators. It argues that alternatives to big platforms tend to attract the users banned from the original and lack a core vision.

A short street-level clip of Joe Ades, the New York pitchman who sold vegetable peelers to crowds on the sidewalk. It shows his patter, showmanship and crowd handling in action.

Adam Conover's talk at a millennial marketing conference argues that generations are an unscientific, condescending idea and that millennials do not exist as a real category. The description notes that researcher Jean Twenge later said he misrepresented some of her work.

Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.

Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.

Veritasium explains why clickbait titles and thumbnails work, how he tests them, and why educational creators feel pushed to use them. He classifies types of clickbait and discusses the trade-offs.

Veritasium argues that Facebook's ad revenue relies partly on fake likes, after paying to promote his page and gaining tens of thousands of followers in developing countries who never engaged. He shares his experiment and cites other cases.

The original five-minute Dropbox demo video, which presented the product's features before a finished product existed. It was aimed at technical early adopters and became famous as a launch strategy.

FortNine explains how Harley-Davidson ended up in decline, from a narrow lifestyle niche and an aging customer base to the pandemic hitting a company already in trouble.

Tom Scott examines why YouTubers must declare paid endorsements while TV, film and other media face no such rule, comparing regulations in the UK and US.

Apple's classic 'Think Different' commercial, a one-minute spot celebrating creative misfits and innovators. This upload is from 2006.

Segment co-founder and CEO Peter Reinhardt recounts how his company found product-market fit, including how a product grew out of a small feature of another. It is a lecture from Stanford's Startup School course.

Velcro Brand's legal team makes a short, humorous ad asking people not to use "velcro" as a noun or verb and to say hook and loop instead. It is a tongue-in-cheek lesson in defending a trademark against genericization.

The Kodak Carousel pitch scene from the Mad Men season finale, in which Don Draper sells nostalgia through a slide projector. It runs about three minutes.

A four-minute Onion Talks parody in which a social media consultant pitches never putting any effort into social marketing. It lampoons TED-style talks and marketing consultants.

Paul Buchheit, creator of Gmail and founder of FriendFeed, speaks at Startup School 08 about listening to users. He covers feedback, features, aiming for 100 happy users, and treating "that's impossible" as a statement of limited experience.

Clayton Christensen explains the jobs-to-be-done idea in five minutes, using the fast-food milkshake example. The point is that understanding the job a product is hired to do makes it easier to improve.

The famous Alec Baldwin monologue from the film Glengarry Glen Ross, where his character Blake berates salesmen with the 'Always Be Closing' speech. It is a short, profane scene about sales pressure and motivation.

Gary Vaynerchuk's keynote at RailsConf 2010 in Baltimore. The Wine Library TV founder talks about building a business and audience through genuine effort and caring about customers.

hbomberguy examines whether a product can be truly progressive, looking at brands that adopt social causes in their marketing, with the Gillette ad as a prompt. It argues the behavior is driven by profit, not politics.

Y Combinator CEO Michael Seibel lectures at Startup School on building a product people want: identifying the problem, the customer, an MVP and which customers to pursue first.

Mike Arrington of TechCrunch speaks at Startup School 2008 about how to get press coverage for a startup and how to respond to it.

Dollar Shave Club's low-budget launch ad, in which the founder jokes his way through the case for cheap mail-order razors.

Velcro's follow-up to its "Don't Say Velcro" ad responds to viewer feedback, with a humorous take on trademark usage and alternative names for hook and loop fasteners.

A John Oliver Last Week Tonight segment on native advertising, showing how ads are disguised as editorial content in news media, including BuzzFeed and major newspapers.

Gary Vaynerchuk's Web 2.0 Expo keynote on building a personal brand in social media. He urges keeping a day job while building something on the side, with passion and persistence, in a loud and profane style.

A three-minute excerpt of a Steve Jobs interview in which he describes how monopolies let sales and marketing people displace product people, rotting a company's product sensibility, with Xerox as the example.