pricing

Jason Cohen's MicroConf talk on designing a bootstrapped business by starting from your own strengths, goals and constraints. He works backward to the business model, pricing, market and product that fit, with practical points like annual prepay and pricing tiers.

Kyle Drake of Neocities explains the bandwidth pricing pitfalls of the big cloud providers. He describes how to run high-volume, bandwidth-heavy infrastructure far more cheaply, including through co-location.

David Graeber's Talks at Google presentation on his book Debt: The First 5,000 Years, covering the history of debt, the myth of barter and the Jubilee tradition.

Audio of Charlie Munger's 1995 Harvard speech on the psychology of human misjudgment, laying out a framework of cognitive biases and mental models for decision making. It covers factors like incentives, social proof and denial.

Adam Conover's talk at a millennial marketing conference argues that generations are an unscientific, condescending idea and that millennials do not exist as a real category. The description notes that researcher Jean Twenge later said he misrepresented some of her work.

Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.

Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.

Psychologist Barry Schwartz argues in this TED talk that abundant choice makes people more paralyzed and dissatisfied rather than freer and happier.

Daniel Kahneman's Talks at Google lecture on his book Thinking, Fast and Slow, covering System 1 and System 2 thinking and the psychology of judgment and decision making.

Paul Buchheit, creator of Gmail and founder of FriendFeed, speaks at Startup School 08 about listening to users. He covers feedback, features, aiming for 100 happy users, and treating "that's impossible" as a statement of limited experience.

An RSA Animate adaptation of a Slavoj Zizek talk on charitable giving and ethical consumerism. It argues that buying products that bundle a charity donation can sustain the system that causes the problems.

Dan Pink's TED talk argues that traditional carrot-and-stick rewards often fail for creative work, drawing on the candle problem and social science research. He points to autonomy, mastery and purpose as better motivators.

Gary Vaynerchuk's keynote at RailsConf 2010 in Baltimore. The Wine Library TV founder talks about building a business and audience through genuine effort and caring about customers.

Mike Arrington of TechCrunch speaks at Startup School 2008 about how to get press coverage for a startup and how to respond to it.

Gabe Newell of Valve speaks at UT Austin's LBJ School on productivity, economics, political institutions and the future of corporations. He discusses in-game economies and how Valve organizes work.

Gary Vaynerchuk's Web 2.0 Expo keynote on building a personal brand in social media. He urges keeping a day job while building something on the side, with passion and persistence, in a loud and profane style.

A Startup School talk by YC partner and former Airbnb growth head Gustaf Alstromer on how startups get their first customers. It covers doing things that don't scale, founders learning sales, the sales funnel, and charging your first customer.

A short 2009 video of Jeff Bezos talking about Amazon and Zappos. He discusses customer focus, invention and long-term thinking.

In a TED talk, behavioral economist Dan Ariely uses visual illusions and his research to show that people are less rational in their decisions than they think. He covers defaults, such as organ donation rates, and how choice framing steers decisions.

A 1997 Noam Chomsky talk at Northeastern University about the gap between free-market rhetoric and practice. He argues that business relies heavily on state intervention, and he discusses trade, NAFTA and labour versus capital mobility.

In this TED talk, Nobel laureate Daniel Kahneman distinguishes the experiencing self from the remembering self, using examples such as vacations and colonoscopies. He explains how the two perceive happiness differently and what that means for economics, policy and self-awareness.

Clayton Christensen speaks at Google on where growth comes from, covering disruption, market-creating versus efficiency innovation, and jobs to be done. He also touches on measuring your life.

A TED talk by entrepreneur Nick Hanauer arguing that decades of 'greed is good' economic theory drove inequality and instability. He proposes an economics built on reciprocity and cooperation.

Cambridge Analytica CEO Alexander Nix keynotes the OMR 2017 marketing festival on big data and personality-based targeting in political campaigns. It was given before the company's scandal broke.

Scott Galloway's DLD15 talk assessing the competitive positions of Amazon, Apple, Facebook and Google. He argues about where each is strong and weak, including Amazon's need for physical retail.

An AWS re:Invent session explaining Amazon's Working Backwards process, where teams start from customer needs and write a press release and FAQ (PR-FAQ) before building. It covers the five customer questions that frame the process.

Hans Rosling makes the case that the washing machine was the greatest invention of the industrial revolution. Using Gapminder graphics, he shows how electricity and economic growth free up time for reading and learning.

Malcolm Gladwell's TED talk on how Howard Moskowitz found that there is no single perfect spaghetti sauce. He draws a larger point about choice, preference and happiness.

Full recording of Elon Musk's January 2015 presentation and Q&A at the SpaceX Seattle office announcement. He lays out plans for a satellite constellation to provide low-latency global internet, tied to funding Mars ambitions. Pauses between questions have been edited out.

Elon Musk gives students at the Sorbonne a short, simple explanation of climate change and carbon emissions shortly before the 2015 COP21 conference in Paris. He covers why CO2 accumulation matters and argues for a carbon tax.